Google Analytics, the tool for measuring and analyzing web traffic from Google, will launch two new services: one to measure user behavior on social networks and other baptized Right Now, that allow webmasters to know who is online and what they are doing in real time.
Right Now will be presented at the Google Analytics User Conference, to be held on March 25 in Mexico City, Francisco revealed Pellat, agency director Codex:
In the case of social networks, Pellat said the Mountain View firm wants to offer information about the user behavior that enables companies to design business strategies and whether the networks are properly exploited.
"Social networking has grown in the last year and Google is interested in them. Now give us more data for a better way to measure what is happening in social networks", he explained.
A study by Starcom MediaVest Group estimated that in 2011 the company spent $ 12 million for social media strategies, 50% more than in 2010. This media analysis firm expects that by the end of 2012, investment in social networks grow 116.7% to reach 26 million. The Google Analytics User Conference, organized by the Codex agencies, Intellignos and MarketView, meet in the TEC Campus Santa Fe to specialists in the measurement platform of Google and other experts in systems analysis. It will be the first of its kind in Latin America.
MEASURE TO OPTIMIZE
The metrics and analysis of data on the web allow us to understand and experience within internet strategies to achieve the goals, whether sales or brand positioning, and optimize marketing investments.
"Today all companies are convinced that there is much to do with the Internet. Any web project involves an investment, people, money (...) The importance of this type of metric to allow levels to understand what we do well and what we do wrong, "he said.
Based on market research, said that in the U.S. there is a penetration measurement tools 75% of all sites where Google Analytics has a share of 80 percent. In Mexico and Latin America, the penetration of these services reaches 65 percent.
Right Now will be presented at the Google Analytics User Conference, to be held on March 25 in Mexico City, Francisco revealed Pellat, agency director Codex:
Right Now is a new feature, to see what is happening on our site right now. It's like having a window and see who is online right now, he is doing what pages going, how long it takes and allow immediate action on our users, "said Pellat, who runs the first agency certified in Google Analytics in Mexico.
In the case of social networks, Pellat said the Mountain View firm wants to offer information about the user behavior that enables companies to design business strategies and whether the networks are properly exploited.
"Social networking has grown in the last year and Google is interested in them. Now give us more data for a better way to measure what is happening in social networks", he explained.
A study by Starcom MediaVest Group estimated that in 2011 the company spent $ 12 million for social media strategies, 50% more than in 2010. This media analysis firm expects that by the end of 2012, investment in social networks grow 116.7% to reach 26 million. The Google Analytics User Conference, organized by the Codex agencies, Intellignos and MarketView, meet in the TEC Campus Santa Fe to specialists in the measurement platform of Google and other experts in systems analysis. It will be the first of its kind in Latin America.
MEASURE TO OPTIMIZE
The metrics and analysis of data on the web allow us to understand and experience within internet strategies to achieve the goals, whether sales or brand positioning, and optimize marketing investments.
"Today all companies are convinced that there is much to do with the Internet. Any web project involves an investment, people, money (...) The importance of this type of metric to allow levels to understand what we do well and what we do wrong, "he said.
Based on market research, said that in the U.S. there is a penetration measurement tools 75% of all sites where Google Analytics has a share of 80 percent. In Mexico and Latin America, the penetration of these services reaches 65 percent.
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